General Questions About This Course
I've compiled this list of FAQ's regarding this course, Facebook Ads and other related topics.
1. Can I take this course if I am not great at technology?
Yes. This course is designed for solopreneurs, business owners and marketers who want an easy to understand, simple explanation of using FB Ads to generate leads. Even if you are not super active on Facebook or social media, you can quickly and easily learn to navigate Ads Manager to create campaigns that drive leads.
2. Does the course include a guide on creating Instgram ads? Or is that a separate course?
Yes it does. Instagram is owned by Meta/Facebook and this course shows you how to use Ads Manager to create the following types of ads:
- Facebook Ads (in stream)
- Facebook Reels Ads
- Facebook Stories Ads
- Facebook Marketplace Ads
- IG Ads (in stream)
- IG Reels Ads
- IG Stories Ads
- And all formats supported by FB and IG
3. Do you offer one on one coaching/support in case I don't understand something?
Yes. You can upgrade to $75 which includes a 45 min one on one session with me, so I can help troubleshoot or walk you through a campaign set up. If you prefer ongoing coaching or support, please contact me through my contact page on this website.
4. Do I need a Facebook account to run ads?
Yes. You need a personal FB Account and FB Business Page to run ads in Ads Manager. If you have a FB Business page already, you automatically have an Ads Manager account. The first video in this course shows you where to go to find your Ads Manager account.
5. How long does it take to complete the course?
How long it takes is up to you. The course content is 59 minutes long (not including bonus content). I recommend grabbing a cup of coffee and getting it done all at once.
6. Can I view the course on mobile?
Yes, the course is available on mobile. However, if you plan on opening Ads Manager while taking the course (which I recommend), it is ideal to be on a laptop or desktop so you can follow along in Ads Manager.
Course Outline
Here's a preview of what you will learn in this course.
Welcome to the course!
Section 1 - Welcome And Overview
Introduction and what you can expect from the course.
If you have a Facebook account and business page, you have Ads Manager!
Section 2 - All You Need Is A Facebook Account To Get Started
Introduction and to Ads Manager.
Learn how to build FB and IG Ads in Ads Manager.
Section 3 - Building Your FB Ads Campaigns In Ads Manager
Step by step walkthrough, tips, best practices, budgeting, settings and everything you need to know when building ads for your business.
How to use Canva, a free design tool, to build various creative for your FB Ads.
Section 4 - How to Design Ads That Convert
Easily create images, dynamic images and videos that turn people into qualified leads.
How to import the creative you built in Canva into Ads Manager
Section 5 - Importing Ad Creative Into Ads Manager
A walk-through of importing the designs from Canva into Ads Manager.
How to write compelling ad copy that converts. Includes ChatGPT tutorial on leveraging AI for FB and IG Ad copy.
Section 6 - Write Compelling Ad Copy
Words Matter. The copy in your ads is incredibly important in turning people into paying customers.
Preview FB Ads will look like on FB, IG, Reels and Stories as your customers will see them. Create short, simple lead generation forms that customers want to fill out.
Section 7 - Previewing Your Ads And Creating A Compelling Lead Generation Form
It’s important to check for errors, typos and do quality control before publishing your ads. This section also shows you how to build lead gen forms that customers can quickly, easily fill out.
Learn how to automate leads to be delivered to your inbox.
Section 8 - Automating Leads By Using Zapier
I teach you how to use Zapier to have leads delivered straight to your inbox in real time, as opposed to checking FB Leads Center daily.
Section 1 – Welcome And Overview
Welcome to the course!
Section 2 – All You Need Is A Facebook Account To Get Started
If you have a Facebook account and business page, you have Ads Manager! In this video, I will show you where to find Ads Manager for your business. Here I’m gonna take you to the back end where there’s a lot more targeting options and all kinds of stuff that’s going to make your ads much more successful.
Section 3 – Building Your FB Ads Campaigns In Ads Manager
In this section, you learn how to build FB Ads in Ads Manager. It includes tips, best practices, budgeting, settings and everything you need to know when building ads for your business.
Section 4 – Ad Creative Made Easy By Using Canva
“Work smarter, not harder,” is my motto. You are already busy enough. In this section I show you how to use Canva, a free design tool, to build various creative for your FB Ads.
Section 5 – Importing Ad Creative Into Ads Manager
In this video I show you how to import the creative you built in Canva into Ads Manager.
Section 6 – How To Write Compelling Ad Copy (Includes Tutorial On ChatGPT)
Whether you are an AI Pro or have not even heard of ChatGPT, I’m going to teach you how to leverage a free AI tool to help write compelling copy for FB Ads.
Section 7 – Previewing Your Ads And Creating A Compelling Lead Generation Form That Converts
Want to see what your FB Ads will look like on FB, IG, Reels and Stories? In this video, I show you how to preview all FB Ad formats. I also show you how to create a FB Lead Generation Contact form that converts.
Section 8 – Automating Leads By Using Zapier
Instead of being reactive and having to randomly check FB Leads Center for new leads, we are going to build automations in Zapier that ensure leads are instantly delivered straight to your inbox.
BONUS CONTENT
- Tips For Longterm Success With FB Leads
- How To Create Buyer Personas For Each Ad Set
- How To Maximize ROI with a Small Budget
